When revenues fall, what’s the first thing the operations folks want to cut? Marketing, of course. Nonprofit marketing consultant Nancy Schwartz offers some good advice on how to defend your budget in bad times.
TIP: What Fundraisers Can Do in A Recession
Jeff Brooks at the DonorPower blog has compiled 12 tidbits of excellent advice on how to respond to a despondent economy.
NEWS: Blogs Are Now Mainstream Media
A recent study concludes that 50 percent of U.S. Internet users read blogs, and predicts that number will rise to 67 percent by 2012. Slightly more than half of all blogs get at least 1,000 unique visitors each month, and nearly one in five attract 10,000 monthly visitors. Technorati’s State of the Blogosphere report has more on who blogs and who reads them.
TIP:Warning Signs That Your Writing Might Stink
Blogger/consultant Kivi Miller offers 10 tongue-in-cheek warning signs of weak writing in the nonprofit arena. For more hands-on tips, About.com’s Joanne Fritz offers links to good articles on writing for fundraising, grants, public relations and marketing.
HA! Charts Explain Why Nonprofits Don’t Do Marketing
What do you get when you ask a bunch of nonprofit marketing folks to submit funny charts? Have a look and a laugh. And don’t miss this bonus.
