Summer’s over; hope you enjoyed it. As a parting tribute, and to compensate for missing an August edition, here’s your special back-to-work double issue:twice the newsy nuggets and all the whole-brain goodness of our regular monthly briefing. Read On!
TIP: What’s the Worst Mistake You Can Make on Your Website?
Why settle for one answer when you can have six?At the Carnival of Nonprofit Consultants, a half dozen experts share their perspectives with you.
NEWS: Online Fundraising: Wider Use, But Modest Return
Giving USA conducted a recent study of online giving in the “public-society benefit subsector.” The highlights:
·Nearly half the organizations invite online donations – though most do little more than a “Give Now” button;
·Online donations account for less than 5 percent of all gifts and 12 percent of all individual gifts;
·But 10 percent of the organizations receive 50 percent or more of their donations from individuals online.
RESOURCE:Cases of Nonprofits and Social Media
Now you can see what other nonprofits are up to in all the varied facets of social media, from Facebook to Flickr to YouTube. Socialmedia4change is a wiki – a community-edited site, where members are invited to provide links to their favorite case studies.
TIP:Dialing in Dollars – Raising Funds Through Mobile Phones
Joanne Fritz provides insights on how nonprofits are tapping a young generation of cellphone users for donations.
NEWS: State of Nonprofit Marketing: That’s Your WHOLE Budget?
Lipman Hearne and the American Marketing Association surveyed large organizations and small to arrive at not-very-startling conclusions (e.g., building awareness and generating revenues are top priorities). They find, however, that marketing budgets average 2-3 percent of total operating budgets.Check out the full report – as well as an alternative take on the results by nonprofit marketing blogger Nancy Schwartz.
TIP:Jargon You Could Do Without
The Chronicle of Philanthropy has opened a discussion with readers about their least favorite bits of nonprofit jargon. Can you top “impactful,” “portal,” and “philanthropy value proposition?”
TIP:Writing Marketing Copy That Works
Nancy Schwartz has six great tips for better marketing copywriting.
TIP:Making the Most of LinkedIn
LinkedIn, if you’re not familiar with it, is a networking site for business professionals – a Facebook or MySpace without the videos, music, winks and nudges and socializing. CorporateDollar.com explains how small nonprofits can benefit from LinkedIn connections.
