Communications audit – We provide a thorough analysis of all your current communications efforts
with an eye to messages, audiences, effectiveness and efficiency.
Marketing/communications plan – We help you develop a blueprint for your marketing effort that
makes it easier to select your highest priorities.
Message development – We help you define the key messages you need to communicate
to each of your critical target audiences.
The Right Audiences
Qualitative research – We develop and execute focus groups or in-depth interviews to provide
useful information about your audiences and their perceptions.
Quantitative research – We prepare questionnaires designed to provide you answers to critical
questions. We mail or email surveys, and we tabulate and analyze the results.
Mailing list acquisition – We help you select appropriate mail or email lists to rent for marketing.
Database development – We help you make full use of your internal information on clients
and donors with simple, easy-to-use programs.
