Akchin Items

• Briefly noted ideas and resources, from our monthly e-newsletter.

 The Accidental Marketer

• Our Blog
  
  Articles
  
•  "Nonprofit Marketing: Just How Far Has it Come?" Nonprofit World, January-February 2001. A study of who performs marketing functions for Maryland nonprofits - and all the other things they do.
   
•  "Case Statements from the Outside In," Enterprise Quarterly, Spring 2001. A brief for approaching your case documents from an outsiders' perspective of your organization.
    
• "Quick and Dirty Research", Nonprofit World, May-June 2001. It's good to know what your donors and clients think, and you can find out without breaking the bank. 
  
  
• "Shared-Equity Homeownership: Has Its Time Come?" , Bright Ideas, Fall 2007. An exploration of alternatives to traditional homeownership for low-income buyers: deed-restricted homes, community land trusts, and limited-equity cooperatives.

Tools

• "Communications Planning in Five Easy Steps" is a group exercise for developing a comprehensive communications plan for your organization - with minimal pain.

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